Mohs & Dermatologic Surgery Marketing
Your Mohs cure rate is 99%. Make your online presence match it.
Skin cancer patients are scared, referred, and Googling your name before they call. With Viotto, seven AI marketing experts do the work and you make the calls, so what they find builds confidence — not doubt. About 30 minutes a month, up and running the same day.
A referring derm sent the patient your way. Be the surgeon they choose when they Google you.
Mohs is one of the few specialties where patients arrive pre-diagnosed and highly motivated — but they still choose their surgeon. The referring physician opens the door; your online presence is what walks them through it. A site that showcases your fellowship training, cure rates, and reconstruction work with strong photos turns a referral into a booking. The patients are already headed your way — this makes sure they land with you.
Not generic dermatology pages — specific, trust-building content for Mohs patients.
Own the procedures patients are searching for — you direct it, your AI team builds it.
You direct it, your AI marketing team builds it — dedicated pages for the searches and concerns that drive your highest-value patients: Mohs micrographic surgery for basal cell carcinoma, squamous cell carcinoma on the nose or ear, flap and graft reconstruction, and scar outcomes after Mohs. Your market is analyzed daily, seven AI experts do the work, and your fellowship training, cure rates, and reconstruction expertise become impossible to miss. You're up and running the same day.
- Dedicated pages for Mohs surgery by cancer type and location on the body
- Surgeon credential spotlights — fellowship, case volume, board certifications front and center
- Before-and-after reconstruction galleries that actually load fast and look professional
- Local search optimization so 'Mohs surgeon near me' leads to you, not a multi-specialty clinic
Here's what your future patients are actually typing at 11pm.
They're not searching 'dermatologic surgery.' They're searching 'best Mohs surgeon for basal cell on my nose,' 'does Mohs surgery leave a big scar,' 'how long does Mohs surgery take,' and 'Mohs surgeon vs plastic surgeon for skin cancer on face.' They want to know you've done this a thousand times and their face will look normal afterward. Viotto makes sure your site answers those exact questions — clearly and confidently — so you're the name they choose.
Simple, flat pricing — one new patient covers it
Viotto runs $399 to $899 per month depending on the plan, with a 14-day free trial so you can see it working before you pay. No contracts, no setup fees, no per-location gouging — just a platform you control.
- Starter — $399/mo: after-hours AI receptionist, reputation management with automatic Google review requests to every patient, and web-form lead nurturing.
- Pro — $499/mo (most popular): everything in Starter, plus daily market analysis, a custom website built in ~48 hours, automated monthly SEO, and compliance-screened content published twice a week.
- Growth — $899/mo + ad spend: everything in Pro, plus Google and Meta ad management run end-to-end and tuned monthly, with consolidated billing.
Skin cancer patients need to trust you fast — give them every reason to.
This isn't elective cosmetic work. Your patients just heard the word 'cancer' and want the best surgeon within driving distance. Viotto structures your entire online presence around one job: making a frightened patient feel certain they found the right hands. From the moment they land on your site to the moment they pick up the phone, every element is built to turn urgency into appointments.
- Click-to-call and online scheduling placed exactly where anxious patients look for them
- Physician bios written to convey expertise, not read like a CV
- Mobile-first design — because most of these searches happen on a phone in a parking lot after a biopsy result
Frequently asked questions
I get most of my patients from referring dermatologists. Why do I need this?
Because the referral gets your name mentioned — it doesn't get you chosen. Most patients Google their referred surgeon before calling. If your online presence is thin, outdated, or buried, a meaningful percentage of those referrals will quietly leak to a competitor who looks more credible online.
Can Viotto highlight my fellowship training and cure rates without sounding promotional?
That's exactly what we do. We present your credentials, case experience, and outcomes in a way that feels authoritative and trustworthy — not salesy. Skin cancer patients aren't looking for hype. They're looking for proof they're in good hands.
I also do cosmetic dermatology. Can Viotto handle both sides of my practice?
Yes. Viotto can build separate pages and content for your Mohs surgery practice and your cosmetic work. The messaging, tone, and patient intent are completely different — we treat them that way instead of cramming everything onto one generic homepage.
How fast will I see results?
Most Mohs practices start seeing increased site traffic and inbound calls within the first 60 to 90 days. The patients searching for Mohs surgery right now are high-intent and ready to book — they just need to find you and trust what they see.
See what Viotto can do for your mohs surgery practice
Start your 14-day free trial with your specialty pre-selected. Up and running the same day — about 30 minutes a month from you after that.
14-day free trial. Full platform access. Cancel anytime.
Guides for mohs surgery practices
Reputation Management for Mohs Surgery Practices: Turn Reviews Into New Patients
Mohs micrographic surgery occupies a narrow but high-stakes lane in dermatologic care. The patient arriving at your practice has already received a skin cancer diagnosis — basal cell carcinoma, squamous cell carcinoma, or melanoma in situ — and has typically been referred by a ge
Read the guide →Mohs Surgery SEO: How to Rank for the Searches Your Patients Actually Run
Mohs surgery occupies a narrow but high-value position in dermatologic care. The demand character is distinct: patients arrive almost exclusively through physician referral — a dermatologist or primary care provider has already diagnosed a skin cancer and recommended Mohs as the
Read the guide →AI Receptionist for Mohs Surgery Practices: Stop Losing Patients to Missed Calls
Mohs micrographic surgery sits in a narrow but high-value lane: the patient almost always arrives via dermatologist referral, the procedure is medically necessary, and the window between referral and scheduling is short. If your front desk doesn't pick up during that window, the
Read the guide →