Your patients Google their rash at 2 AM. Your practice should be what they find.
Dermatology is the rare specialty where someone panicking about a mole and someone shopping for a chemical peel land on the same website. Viotto builds a web presence that converts both — without making your practice feel like a med spa or a cancer clinic.
You're running two practices under one roof — your online presence shouldn't pretend otherwise
Half your revenue comes from insurance-based medical visits — acne, eczema, suspicious moles. The other half comes from elective cosmetic work — peels, lasers, injectables. Most platforms treat you like one or the other, so you end up with a website that scares off cosmetic patients or looks too fluffy for someone worried about skin cancer.
- Medical patients need urgency, trust signals, and fast appointment access
- Cosmetic patients need before-and-afters, pricing transparency, and aspiration
- Generic healthcare platforms fumble both — Viotto doesn't
Pages that rank for 'acne treatment near me' and 'best chemical peel' — from the same platform
Viotto generates dedicated service pages for every procedure you offer — acne treatment, skin cancer screening, Mohs surgery, chemical peels, laser resurfacing — each built to match exactly how patients search for that specific service. Medical pages emphasize credentials and urgency. Cosmetic pages emphasize results and experience. You manage it all from one dashboard.
- Procedure-specific pages that actually match patient intent
- Separate messaging frameworks for medical vs. cosmetic services
- Automated local SEO so your practice shows up across every search type
- Self-service — update your offerings, add a new laser, launch a page in minutes
Nobody searches 'board-certified dermatologic surgeon' — here's what they actually type
Patients looking for dermatologists don't use your clinical language. They describe what they see in the mirror, what's bothering them, or what they saw on TikTok. Viotto builds your content around how real people actually look for skin help — not how dermatologists talk about it.
- "weird mole on my back" — not "atypical nevus evaluation"
- "adult acne that won't go away" — not "comedonal acne treatment protocol"
- "how much does laser resurfacing cost" — not "fractional CO2 laser therapy"
- "chemical peel before and after" — not "glycolic acid peel treatment options"
- "do I need to see a dermatologist for this rash" — not "inflammatory dermatosis referral"
Less than what you pay one cosmetic patient acquisition company — and it covers your whole practice
Viotto runs $899 to $1,499 per month depending on the plan, with a 14-day free trial so you can see it working before you pay anything.
- Starter — $899/mo: Core visibility for single-location practices
- Growth — $1,199/mo: Multi-service page generation and conversion tools
- Pro — $1,499/mo: Full platform access for multi-location or high-volume practices
Stop losing cosmetic patients because your site looks clinical — and medical patients because it looks like a spa
A patient researching Mohs surgery needs to feel like they're in serious, expert hands. A patient browsing laser resurfacing needs to feel excited about their results. Viotto segments your online presence so each patient type gets the experience that makes them book — without you maintaining two separate websites or content strategies.
- Intelligent page design that shifts tone based on service type
- Medical pages lead with expertise and insurance acceptance
- Cosmetic pages lead with outcomes and booking ease
Frequently asked questions
Can Viotto handle both the medical and cosmetic sides of my practice?
That's exactly what it's built for. Viotto creates separate service pages with distinct messaging for medical procedures like skin cancer screenings and cosmetic services like chemical peels — all managed from one platform. No need for two agencies or two strategies.
I already have a website — do I need to rebuild everything?
No. Viotto generates high-performing service and location pages that work alongside your existing site. Think of it as the SEO and content engine your current website is missing — not a replacement for it.
How does Viotto know what dermatology patients are actually searching for?
Viotto is built around real patient search behavior — not clinical terminology. It structures your pages around the way people actually describe skin concerns and cosmetic goals, which is almost never the way a dermatologist would describe them.
What if I add a new service — like a new laser or a skincare line?
You add it yourself in minutes. Viotto is fully self-service, so when you bring on a new treatment or device, you can spin up a dedicated page without waiting on a developer or an agency to get around to it.
See what Viotto can do for your derm practice
Start your 14-day free trial with your specialty pre-selected. Your website will be live within 48 business hours.
14-day free trial. Full platform access. Cancel anytime.