Your patients Google "deviated septum fix" and "nose job near me" — and they expect to find you for both
ENT and facial plastic surgery lives in the overlap between medical necessity and aesthetic desire. Marketing it means speaking to insurance-driven patients and self-pay cosmetic patients at the same time — without sounding like you belong to neither.
You're running two practices under one roof — and your marketing pretends it's one
Half your revenue comes from functional procedures covered by insurance. The other half comes from cosmetic patients who will pay out of pocket but need to trust you first. Most marketing platforms treat you like a general surgeon or a med spa — never both. The result is a website and content strategy that converts neither audience well.
- Insurance patients searching sinus relief land on pages that feel like a cosmetic catalog
- Cosmetic patients searching rhinoplasty land on clinical pages that feel cold and institutional
- You lose both audiences before they ever pick up the phone
Viotto builds separate pages and content for septoplasty patients and nose job patients — from one platform
Viotto generates dedicated pages, SEO content, and content paths for the specific procedures your patients are actually searching for. Rhinoplasty gets its own visual, trust-driven patient journey. Sinus surgery gets its own symptom-focused patient journey. Ear surgery, neck lifts, septoplasty — each one speaks directly to the patient looking for it.
- Procedure-specific pages for rhinoplasty, septoplasty, sinus surgery, otoplasty, and neck lift
- Separate messaging tracks for functional vs. cosmetic intent
- Built-in before-and-after gallery structure for aesthetic procedures
- Self-service — you control everything without waiting on a designer or account manager
Nobody searches "ENT facial plastic surgeon" — here's what they actually type
Your future patients aren't using your specialty's formal name. They're searching in plain language driven by symptoms, frustrations, and desires. Viotto builds your presence around how real people actually look for help — not how your medical society categorizes you.
- "I can't breathe through my nose" — these patients need septoplasty but don't know the word yet
- "nose job cost near me" — cosmetic rhinoplasty shoppers comparing three surgeons right now
- "sinus surgery recovery time" — someone already considering the procedure who needs reassurance
- "ear pinning for adults" — a self-conscious patient who's been thinking about this for years
- "neck lift vs chin lipo" — aesthetic patients deep in the research phase, ready to book a consult
Flat monthly pricing — not a percentage of your rhinoplasty revenue
Three tiers, no contracts beyond the monthly commitment, and a 14-day free trial so you can see it working before you pay a dollar.
- Starter — $899/mo
- Growth — $1,199/mo
- Pro — $1,499/mo
Frequently asked questions
Can Viotto handle both the medical and cosmetic sides of my practice?
That's exactly what it's built for. You'll create separate patient-facing content paths for functional procedures like septoplasty and sinus surgery alongside cosmetic procedures like rhinoplasty and neck lifts — each with its own messaging, tone, and conversion path.
I already have a website — do I need to replace it?
Viotto can replace your existing website or work as your practice's website from the start. It's built to rank in search, convert visitors into patients, and give your practice a professional online presence — all managed from one platform.
How is this different from hiring a medical marketing agency?
Agencies charge $3,000 to $10,000 a month, lock you into long contracts, and take weeks to make a simple change. Viotto gives you direct control at a fraction of the cost — and you can publish or update a page for rhinoplasty or sinus surgery the same day you think of it.
Do I need marketing experience to use Viotto?
Not at all. The platform walks you through setup with specialty-specific templates and suggested content. If you can book a surgery, you can get your online presence working for you — and the 14-day free trial gives you time to prove that to yourself.
See what Viotto can do for your ent & facial plastics practice
Start your 14-day free trial with your specialty pre-selected. Your website will be live within 48 business hours.
14-day free trial. Full platform access. Cancel anytime.