Stop waiting for referrals that may never come
Direct access laws changed the game — but most PT clinics still market like it's 2005. Viotto helps physical therapy practices show up when patients are actively searching for help with their pain, their recovery, and their next step.
You have two pipelines and neither one markets itself
Physician referrals are inconsistent and completely outside your control. Direct access patients — the ones who Google their own symptoms — can't find you because your website talks about your clinic's philosophy instead of their torn ACL. Most PT marketing tries to be everything to everyone, which means it connects with no one.
Pages that match what patients are actually looking for
Whether someone just got cleared for post-op ACL reconstruction rehab, needs pelvic floor therapy after pregnancy, or is dealing with chronic low back pain that won't quit — Viotto creates dedicated pages that speak directly to those patients in your area. You pick your specialties, your locations, and the conditions you treat. Viotto handles the rest.
- Post-surgical rehab — ACL, rotator cuff, total knee and hip replacement
- Sports injuries — sprains, stress fractures, runner's knee, tennis elbow
- Specialty services — pelvic floor therapy, vestibular rehab, TMJ treatment, dry needling
- Chronic pain — low back pain, sciatica, neck pain, plantar fasciitis
Nobody searches for 'evidence-based manual therapy techniques'
They search things like 'physical therapy near me for shoulder pain after surgery' or 'how long is rehab after ACL surgery' or 'pelvic floor therapist who takes Blue Cross.' They ask 'do I need a referral for physical therapy in Texas' and 'best sports PT for runners in Austin.' Viotto builds pages that answer those exact questions — so your clinic is the answer, not some generic WebMD article.
Three plans — all of them cheaper than one empty treatment table
Viotto runs $899 to $1,499 per month depending on how many locations and specialties you want to target. Every plan includes a 14-day free trial — no contracts, no setup fees, no calling a sales rep to get a straight answer.
- Starter — $899/mo: single location, core specialty focus
- Growth — $1,199/mo: multi-specialty or multi-location support
- Pro — $1,499/mo: full buildout across all locations and service lines
Build a patient pipeline that doesn't depend on a doctor's mood
Referral relationships matter — no one's saying to abandon them. But the clinics growing fastest are the ones capturing direct access patients too. Viotto makes sure that when someone in your city decides to skip the orthopedist and go straight to PT, they find you first — not the chain clinic down the street with forty locations and a bigger SEO footprint.
Frequently asked questions
We get most of our patients from physician referrals — do we really need marketing?
Referrals are great until a referring doctor retires, joins a health system with its own PT department, or just sends patients somewhere else. Viotto doesn't replace referral relationships — it makes sure you're not dead in the water if one dries up. Direct access patients are the fastest-growing segment in PT and they're choosing providers online.
We offer a bunch of specialties — sports, ortho, pelvic floor, neuro. Can Viotto handle that?
That's exactly what Viotto is built for. Each specialty gets its own targeted pages with condition-specific content. A runner searching for IT band treatment and a postpartum patient looking for pelvic floor therapy are two completely different people — Viotto creates separate pages and content for each of them.
How is this different from hiring a marketing agency?
Agencies charge you $3,000 to $10,000 a month, take weeks to make changes, and half the time they're using the same template they built for a dentist. Viotto is self-service — you control what specialties and locations to target, and the platform does the execution. Faster, cheaper, and actually built for healthcare.
Do I need to write content or manage anything technical?
No. Viotto handles page creation, optimization, and structure. You bring your clinical expertise — telling the platform what you treat, where you treat it, and what makes your approach different. The platform turns that into pages that rank. No writing, no coding, no hiring a freelancer off Fiverr.
See what Viotto can do for your physical therapy practice
Start your 14-day free trial with your specialty pre-selected. Your website will be live within 48 business hours.
14-day free trial. Full platform access. Cancel anytime.