Your future patients are deep in a spreadsheet comparing your clinic to six others right now
Reproductive endocrinology patients don't impulse-call. They spend months researching success rates, reading reviews, and quietly ranking clinics before ever picking up the phone. Viotto makes sure your practice shows up — and stands out — during that long, quiet decision process.
Fertility marketing is broken because it ignores how patients actually behave
Most RE clinics market like patients wake up one morning and Google 'IVF near me.' They don't. They spend three to nine months reading clinic websites, comparing SART data, lurking in forums, and building mental shortlists. If your online presence doesn't hold up to that level of scrutiny — if your site looks like a brochure from 2016 — you lose patients you never knew were looking.
- Patients compare your success rates page to your competitors' before they ever contact you
- Egg donation and surrogacy pages get read multiple times across multiple visits
- A thin or outdated website signals a clinic that doesn't take patient experience seriously
Viotto builds the online presence your patients are already judging you on
Viotto generates and maintains search-optimized pages for every procedure your clinic offers — IVF, IUI, egg freezing, egg donation, surrogacy coordination, PGT-A, donor sperm programs — so patients find real information on your site instead of a competitor's blog. It handles your Google Business profile, builds location pages if you have satellite offices, and keeps everything updated without you touching a CMS.
- Dedicated pages for IVF, egg donation, surrogacy, egg freezing, and every protocol variation you offer
- Location pages that capture patients searching in your specific metro area
- Ongoing content that addresses the questions patients ask during their months-long research phase
What your future patients are actually typing at midnight
Fertility patients don't search like other healthcare consumers. They search in waves — early research is broad and emotional, later searches are clinical and comparative. Viotto captures both ends of that journey.
- 'Best IVF clinic in [city]' — the comparison search that matters most
- 'IVF success rates by age over 40' — they want data, and they want it from you
- 'How does egg donation work' — patients exploring options they're not ready to ask a doctor about yet
- 'Is IVF worth it' — the emotional search that happens at 1 AM before anyone commits
- 'Surrogacy cost breakdown' — they need transparency before they'll trust you with a consultation
Starts at $899 a month — less than one cancelled consultation costs you
Every plan includes a 14-day free trial. No contracts. Three tiers based on how many locations and procedures you need covered.
- Starter — $899/mo
- Growth — $1,199/mo
- Pro — $1,499/mo
Frequently asked questions
We already rank well for 'IVF clinic in [our city]' — why do we need this?
Ranking for one term is table stakes. Your patients search dozens of variations over months — egg freezing costs, donor egg success rates, PGT-A explained, clinic comparisons. Viotto builds the full picture so you show up across the entire research journey, not just the final click.
Can Viotto handle the sensitivity required for fertility content?
Yes. Fertility content needs to be accurate, empathetic, and never salesy. Viotto's output is built for healthcare — clinical enough to be credible, human enough to not feel like a textbook. You review and approve everything before it goes live.
We have multiple locations and partner clinics — does that work?
It does. Viotto creates distinct location pages for each office so you capture local search traffic everywhere you practice. This matters especially in RE, where patients will drive farther for the right clinic but still start by searching locally.
How long before we see results from this?
Most RE clinics see measurable increases in organic traffic within 60 to 90 days. But the real metric is consultation requests — and because fertility patients research for so long, the content Viotto builds now compounds over months. The clinics that start earliest own the most search real estate.
See what Viotto can do for your fertility & re practice
Start your 14-day free trial with your specialty pre-selected. Your website will be live within 48 business hours.
14-day free trial. Full platform access. Cancel anytime.