Why Does ChatGPT Have My Old Address, Wrong Hours, or Services I Don't Offer?
Because somewhere on the public web, an old version of your business is still on the record — and the AI read it. ChatGPT assembles what it says about you from your site, your listings, and every directory that ever copied them. When those sources disagree, stale data can win. The fix happens at the sources, and every one of them is reachable.
Where Does the Wrong Information Actually Come From?
Wrong AI answers about a business almost always trace back to a real page saying the wrong thing: the listing from before you moved, a directory that copied your details years ago and never rechecked, a services page you retired but never took down, hours you changed on Google but nowhere else. The AI didn't invent your old address — it found it, still published, somewhere.
Directories copy from each other, so one stale source becomes five. And when the engines meet a contradiction — two addresses, three sets of hours — they don't always pick the newest. Sometimes they pick the version that appears most often, and the most-copied version of your business may be the oldest one.
What Should You Update First?
Correct the sources in the order of how heavily they're read, starting with what you control outright and working outward:
- Your own website — current address, hours, phone, and services on every page that mentions them, including the pages nobody has touched in years.
- Your Google Business Profile — the single most-read listing you have. Every field current, old locations properly closed or moved, seasonal hours set.
- Your Apple Maps listing — increasingly read, routinely forgotten.
- The major directories your customers actually see for your industry — search your business name together with the old address, and the stale copies reveal themselves.
- Anything still describing services you no longer offer — update the listing, retire the page, or point it at what's true now.
How Long Before ChatGPT Shows the Correction?
It varies — genuinely, and anyone quoting an exact number of days invented it. Some engines read the live web and can reflect a fixed source quickly; others refresh what they know on their own schedules, and none of them publishes a timetable. Two things are certain, though. Corrections can't surface before the sources are fixed, so every day a stale page stands is a day the clock hasn't started. And once the sources agree, the record only points one way — every future read gets it right.
So fix the sources, then verify on a rhythm: ask ChatGPT, Gemini, Perplexity, and Google's AI about your business monthly, and watch the corrections land engine by engine.
What Does a Wrong Answer Cost While It Stands?
More than it seems, because customers sent by AI answers don't leave tracks. People take a phone number straight from an AI answer and call — no website visit, no click, nothing for your analytics to record. When the answer holds your old number or old address, the call goes nowhere and you never learn it happened; when it lists services you dropped, the first minute of the call is spent disappointing someone. A wrong AI answer fails invisibly — which is exactly why owners rarely notice until a customer mentions it.
And left alone, wrong data doesn't age out — it persists, and the copies keep breeding. That's the case for treating this as tending, not a one-time cleanup: the same drift that put the old address into the answer will keep happening as hours, services, and seasons change.
What Else Do Business Owners Want to Know?
Viotto plans start at $995 monthly. Every plan is month to month — no contracts, no setup fees, cancel anytime — and the free trial runs a full 14 days. Signing up takes about 2 minutes, and running Viotto takes about 10 minutes a month after that. Below are the questions business owners ask most before getting started.
Can I contact OpenAI to correct my business information?
There's no correction desk that edits what ChatGPT says about individual businesses, and in-app feedback isn't a durable fix. The reliable path runs through the sources: fix your site, your listings, and the directories carrying stale copies of your details, and every engine that reads them inherits the correction.
Why does one AI have it right while another is still wrong?
Each engine reads the web on its own rhythm and blends sources its own way, so a correction can land in one answer well before another. Different answers across engines usually mean the correction is spreading. Keep the sources consistent and keep checking — the engines converge on what the record agrees about.
I moved over a year ago — why is my old address still showing?
Because the old address is almost certainly still published somewhere: a directory that copied your listing years ago, an unclosed map entry, an old page on your own site. Search your business name together with the old address and you'll usually find the culprits — each one is a source the AI can still read, and each one is fixable.
Do seasonal hours really matter enough to update everywhere?
Yes — hours are the fact customers act on immediately, and an AI answer that sends someone to a closed door does real damage cheaply. Set seasonal hours on Google Business Profile and Apple Maps at minimum, and keep the hours on your own site matching. Identical hours everywhere is the goal.
The Questions This One Usually Raises Next
Viotto Keeps Every Source Saying the Same True Thing
Correcting the record once is a project; keeping dozens of listings identical while hours, services, and seasons change is a standing job — and it's Viotto's. Your facts published and kept consistent everywhere the AI engines read, with a monthly scoreboard showing exactly what they say about you. Every plan is month to month — no contracts, no setup fees, cancel anytime — and the free trial runs a full 14 days.
14-day free trial. Month to month. No contracts. Cancel anytime.