Viotto or Searchable for an agency with local clients
Searchable tracks how up to eight AI engines talk about a brand, explains the numbers in a chat window, drafts articles and audits the site, for online stores, software companies, agencies and large companies. Viotto's agency platform does the monthly work on the client's Google Business Profile, reviews, listings and website, then measures across five AIs and Google Search in the client's town. Here is the side by side.
Facts about Searchable are from its public pages (searchable.com) as read on September 24, 2026, and may have changed. Plan prices are from Searchable's own pricing page; the per-engine add-on figures are as reported by a reviewer who tested the Professional trial, and are marked that way.
Who Searchable is built for, and who Viotto’s agency platform is built for
Searchable's site, read on September 24, 2026, names its customers as online stores, software companies, agencies and large companies, and its Scale plan is the one marked for agencies. Viotto's agency platform is sold to marketing agencies whose clients are local businesses, a dentist, a broker, a lender, one location at a time, with the monthly work done and reported under the agency's name.
- Searchable
- Online stores, software companies, agencies and large companies. “Local businesses” appears once on its site, in a list. It is a London company founded in 2025, with offices in London, New York and Salt Lake City, and $18 million raised, per its announcements.
- Viotto
- Marketing agencies whose clients are local businesses. The agency signs up, adds each client, and Viotto measures and does the monthly local work under the agency's name. Viotto also sells directly to the owner of one location.
What Searchable and Viotto each do, line by line
The table below compares Viotto's agency platform with Searchable on who each is built for, which AI engines each measures and how often, the local work on the Google Business Profile, reviews, listings and website, what each publishes, white-label, prospecting, reporting, the pricing model as published, and the free trial. Searchable facts are from its pages as read on September 24, 2026; add-on prices are as reported.
| What | Viotto | Searchable |
|---|---|---|
| Built for | Marketing agencies whose clients are local businesses, with the changes made and reported under the agency's name. Viotto also sells directly to the owner of one location. | Online stores, software companies, agencies and large companies, per its site. “Local businesses” appears once, in a list. |
| AI engines measured | Five AIs (ChatGPT, Google's AI Overviews, Claude, Gemini, and Perplexity) and Google Search. All are included on every plan, with no per-engine add-on. | Up to eight: ChatGPT, Claude, Perplexity, Google's AI answers, Gemini, Microsoft Copilot, Grok and DeepSeek. The base price covers ChatGPT and Google, with each other engine an add-on of $25 to $100 a month (as reported by a reviewer who tested the Professional trial; Searchable's pricing page, read September 24, 2026, says all engines are included). |
| How often it measures | Monthly, per town: the category's question set plus up to five questions the agency adds, asked the way a customer in that town would ask them. | Not stated on the pages read. |
| Google Business Profile | Yes. Writes and publishes to the client's Google Business Profile every month, once the client has added Viotto's neutral Google account as a manager. | Not part of the product as its pages describe it. |
| Reviews | Yes. Replies to the client's Google reviews, every month. | Not part of the product as its pages describe it. |
| Listings (name, address, phone) | Yes. Checks the client's name, address and phone everywhere they appear, every month. | Not part of the product as its pages describe it. |
| The client's website | Yes. Publishes answers and pages to the client's WordPress site through a connection the client sets up once; hands finished material to the agency to paste for any other site; builds and hosts the site for website clients. | A site audit with a health score split into technical, content and AI-answer readiness, with the same problem grouped across pages; it reports the problems for the customer to fix. Articles export to WordPress and a few other platforms; Searchable does not publish them itself. |
| What it publishes | Answers and pages aimed at the questions where the business is missing from AI answers, published to the Google profile and the website. | It plans, drafts and scores blog posts and landing pages for export: 20 articles a month on Professional, 80 on Scale. Publishing is the customer's step. |
| White-label | Yes. The agency's name, logo, colors and reply address; a console at a neutral web address with the agency's logo on it; the weekly note and the monthly report go out in the agency's name. | Branded reports for agency clients on the Scale plan, with a count of how many times each report was opened. Searchable's name can be hidden. |
| Prospecting | Yes. The agency picks a category and a town; Viotto returns the businesses with strong reviews that the AI assistants do not name, each with a result page and a proposal page under the agency's name, and a count of how many times the prospect opened it. | A pitch workspace for a prospect before they sign, which turns into the client's workspace if they do, keeping the history. |
| Reporting | A weekly note from the agency's address, and a monthly report in the agency's name as a page with no login and as a PDF: for each question, missing last month, what changed, named this month and by which engines; how AI describes the business next to how the business describes itself; visits that came from AI assistants. | Whether the brand is named, where, which websites are cited, and how it compares with competitors; a chat assistant inside the product that explains the data and suggests tasks; a test version of a report on visits from AI crawlers and from people who clicked through from an AI answer. |
| What the client logs in to | The client never logs in. The weekly note and the monthly report arrive by email; the report is a page with no login and a PDF. | Not described on the pages read. |
| Pricing model, as published | Billed to the agency: one card, one invoice a cycle; a client added mid-cycle pays the remainder, then full price. The amounts are on the agencies page. | Professional $125 a month (100 tracked questions, 20 articles, 200 page audits a month); Scale $400 a month, for agencies (500 questions, 80 articles, 1,000 audits, branded reports); Enterprise $999 a month. With every engine switched on, about $575 for Professional and about $2,650 for Scale (as reported by a reviewer who tested the Professional trial; Searchable's pricing page, read September 24, 2026, says all engines are included). |
| Free trial | Fourteen days free. Enter a card to start; nothing is charged until day 15. | A 14-day free trial; its page says a card is not needed to start it. |
Where Viotto and Searchable differ, on the facts
Viotto and Searchable differ in five places an agency will notice: who makes the changes, which is the customer on Searchable and Viotto on Viotto; how the engines are priced; whether the measurement is per town; how a prospect is pitched; and whether questions, articles and audits are counted against a cap. Each difference below states both sides as their own pages describe them.
Who makes the changes is different. Searchable is a tool: it shows the data, explains it in a chat window, drafts articles for the customer to publish, and its site audit reports problems for the customer to fix. Viotto makes the month's changes itself on the client's Google Business Profile, reviews, listings and website, then measures again, with each category set by the agency to Automatic, Review First, or Off.
The engines are priced differently. Searchable lists up to eight engines; as reported by a reviewer who tested the Professional trial; Searchable's pricing page, read September 24, 2026, says all engines are included, the base price covers ChatGPT and Google and each further engine is $25 to $100 a month. Viotto's five AIs (ChatGPT, Google's AI Overviews, Claude, Gemini, and Perplexity) and Google Search are included on every plan with no per-engine add-on.
The local part is different. Searchable's stated customers are online stores, software companies, agencies and large companies, and the pages read describe no Google Business Profile, review, or town-by-town competitor work. Viotto's measurement is per town: the questions a customer in that town would ask, and which businesses each engine names instead of the client.
The pitch to a prospect is built differently. Searchable's pitch workspace is set up before the prospect signs and becomes the client's workspace if they do, and its branded reports show the agency how many times each was opened. Viotto scans a category and a town, returns the businesses with strong reviews that AI assistants do not name, and gives each a result page and a proposal page under the agency's name with an opened count.
The limits are different. Searchable's plans carry counts: 100 or 500 tracked questions, 20 or 80 articles, and 200 or 1,000 page audits a month. Viotto chooses each client's questions from the category's set, adds up to five the agency writes, and does not count them against a cap.
What agencies ask before choosing between Searchable and Viotto
The questions below are the ones an agency asks when weighing Searchable against Viotto for local clients: whether every engine is in the base price, whether Searchable touches the Google Business Profile, what the agency plan costs, whether the articles are published, and how each shows a prospect something before signing. Each answer names its source and date.
Does Searchable include all its AI engines in the base price?
Searchable's pricing page, read on September 24, 2026, says all engines are included. A reviewer who tested the Professional trial reported that the base price covered ChatGPT and Google, with each other engine an add-on of $25 to $100 a month, taking Professional to about $575 and Scale to about $2,650 with everything on. Viotto includes all of its five AIs and Google Search on every plan with no per-engine add-on.
Does Searchable do anything on a client's Google Business Profile?
The Searchable pages read on September 24, 2026 describe AI-answer tracking, a chat assistant, article drafting, a site audit, AI-traffic measurement, and tools for online stores and agencies. They do not describe Google Business Profile, review, or listings work. Viotto's agency platform writes and publishes to the Google profile, replies to reviews, asks for reviews, and checks the name, address and phone everywhere, every month, under the agency's name.
What does Searchable cost for an agency?
Searchable's Scale plan, the one its pricing page marks for agencies, is $400 a month as read on September 24, 2026, with 500 tracked questions, 80 articles, 1,000 page audits and branded reports. With every engine switched on it is about $2,650 a month (as reported by a reviewer who tested the Professional trial; Searchable's pricing page, read September 24, 2026, says all engines are included). Viotto's agency amounts are on the agencies page rather than on this one.
Does Searchable publish the articles it writes?
No. Searchable plans, drafts and scores blog posts and landing pages, then exports them to WordPress and a few other platforms; publishing is the customer's step. Viotto publishes answers and pages to a client's WordPress site through a connection the client sets up once, hands finished material to the agency to paste for any other site, and builds and hosts the site for website clients.
Can an agency show a prospect something before they sign, on Searchable and on Viotto?
Yes on both. Searchable offers a pitch workspace set up before the prospect signs, which becomes the client's workspace if they do, and its branded reports show the agency how many times each was opened. Viotto's prospecting takes a category and a town, returns the businesses with strong reviews that the AI assistants do not name, and gives each a result page and a proposal page under the agency's name, with a count of how many times the prospect opened it.
Where to read what Viotto’s agency platform includes and costs
Viotto's agency platform is described in full on the agencies page: how an agency signs up, finds prospects, adds a client, connects the Google Business Profile and the website, and what runs each month under the agency's name. The amounts, the fourteen-day trial and the billing cycle are on the pricing page and the agencies page, not on this comparison.
Sources: searchable.com (home, pricing, features, agency, content, on-page audit, shopping, about, customers, compare hub, free tools), read September 24, 2026; per-engine add-on figures as reported by a third-party reviewer who tested the Professional trial in 2026. Viotto facts are from Viotto’s own description of the agency platform. Nothing on this page is a statement about the quality of Searchable; it is a list of what each product does, as published, on the dates given.