Orthodontic Marketing
Be the practice patients keep finding while they compare Invisalign vs braces
Orthodontic patients don't book on impulse — they research for weeks, compare options, and ask their friends. With Viotto, seven AI marketing experts do the work and you make the decisions: your practice stays visible through the entire decision cycle, so when they finally pick up the phone, it's your number they dial. Up and running the same day, about 30 minutes a month after that.
Own the long decision — the one timeline every other platform ignores
Most marketing platforms treat orthodontics like an urgent care visit — a generic website, no real content, and a hope for bookings. The practices that win do the opposite. A parent researching braces for their 13-year-old spends weeks reading about options, and an adult quietly Googling clear aligners at midnight is months from committing. Show up at every step of that journey and you become the obvious choice by the time they call — that long timeline is your advantage, not your problem.
- Parents start researching 3–6 months before booking — plenty of room to become their default choice
- Adults compare clear aligners, lingual braces, and traditional braces across dozens of searches you can own
- A site rich with real answers earns those patients while thinner competitors stay invisible
Not generic dental content — real orthodontic pages that match real patient searches
Own the pages patients are searching for — you direct it, your AI team builds it
You point Viotto at the procedures your practice offers — Invisalign, traditional metal braces, ceramic braces, clear aligners, retainers, early interceptive treatment — and your seven AI marketing experts build dedicated, high-quality pages for each one. Every page answers the exact questions patients are asking, positioned for your local market with daily analysis, and designed to convert browsers into consultations. You make the decisions; the work gets done.
- Dedicated pages for Invisalign, traditional braces, clear aligners, palatal expanders, and retainers
- Content tailored for both parent audiences and adult self-referral patients
- Local SEO targeting so you show up in your city — not three states away
What your future patients are actually typing into Google at 11 PM
Forget keyword spreadsheets. Here's what real orthodontic patients search for — and what your pages get to answer first. Parents want to know if their kid needs braces yet, how much it's going to cost, and whether insurance covers it. Adults want to know if clear aligners actually work, how long treatment takes, and whether anyone at the office will notice. Own those answers and you own the patient.
- "Invisalign vs braces for adults"
- "How much do braces cost for a teenager"
- "Best orthodontist near me that does payment plans"
- "Do clear aligners work as well as braces"
- "When should my child first see an orthodontist"
- "How long does Invisalign take for crowding"
Simple, flat pricing — one new patient covers it
Viotto runs $299 to $999 per month depending on the plan, with a 14-day free trial so you can see it working before you pay. No contracts, no setup fees, no per-location gouging — just a platform you control.
- Organic — $299/mo: wins your Map Pack, publishes monthly Google Business Profile posts, and manages your reputation with automatic Google review requests to every patient — all on the website you already have, no rebuild.
- Pro — $599/mo (most popular): everything in Organic, plus a custom website built in ~48 hours, an after-hours AI receptionist and chatbot, instant web-form callback, on-page SEO, and compliance-screened SEO articles published to your site on a steady cadence.
- Growth — $999/mo + ad spend: everything in Pro, plus Google and Meta ad management run end-to-end and tuned monthly, with consolidated billing.
Frequently asked questions
We mostly do Invisalign — can Viotto focus on that?
Absolutely. If Invisalign is your bread and butter, Viotto builds your online presence around it — dedicated pages for adult Invisalign, teen Invisalign, Invisalign vs braces comparisons, cost breakdowns, and more. You choose your focus, and your AI team builds around it.
Does this work for practices that treat both kids and adults?
Yes, and that dual audience is exactly why generic marketing fails for orthodontists. Viotto creates separate pages and content for parents researching on behalf of their children and adults researching for themselves — because those are two completely different conversations.
We already have a website. Why do we need Viotto?
Most orthodontic websites are digital brochures — they exist, but they don't rank, don't answer patient questions, and don't build trust over time. Viotto builds SEO-driven pages and ongoing content that generate organic traffic month after month — which matters a lot in orthodontics, where patients take weeks or months to decide. You show up every time they search, not just hope they stumble onto your site.
How long before we see results?
You're up and running the same day, and some practices see increased traffic within the first few weeks. Orthodontic marketing is a long game — your patients take months to decide, so your marketing is there for the full journey. Viotto starts building that presence from day one of your trial.
See what Viotto can do for your ortho practice
Start your 14-day free trial with your specialty pre-selected. Up and running the same day — about 30 minutes a month from you after that.
14-day free trial. Full platform access. Cancel anytime.
Guides for ortho practices
When Ceramic braces Demand Peaks: Marketing Timing for an Orthodontics Practice
Ceramic braces sit in a specific corner of the orthodontic market: elective, appearance-driven, cash-heavy, and almost entirely direct-to-consumer. The patient who searches for ceramic braces has already decided they want fixed appliances — they've ruled out clear aligners for on
Read the guide →When Early orthodontic treatment Demand Peaks: Marketing Timing for an Orthodontics Practice
Early orthodontic treatment sits in a narrow window — children between roughly ages 7 and 10 with a mix of baby and permanent teeth. That window doesn't open on a random Tuesday. It opens when school physicals happen, when pediatric dentists send referral letters home, and when p
Read the guide →Winning More Ceramic braces Patients: An Orthodontics Practice's Demand-Capture Guide
Ceramic braces sit in a specific commercial lane that most orthodontic practices under-serve in their marketing: the patient who has already decided against clear aligners but still cares deeply about appearance. That decision is already made before they call you. Your job is to
Read the guide →Presenting Lingual braces Pricing: An Orthodontics Practice's Guide to Marketing It Right
Lingual braces sit in a peculiar corner of orthodontic demand. The patient searching for them already knows what they want — invisible correction without aligners — and they've already absorbed sticker shock from at least one consultation or forum thread. They aren't comparing yo
Read the guide →After-Hours Calls for Ortho: Where the Lost Bookings Actually Go
Most orthodontic practices close their phones at 5 PM. The people searching "how much do braces cost for a teenager" or "Invisalign vs braces for adults" do not stop searching at 5 PM. They search after dinner, during their kid's soccer practice, on Saturday mornings while compar
Read the guide →Ortho Marketing in New York: What It Takes to Compete
New York orthodontics operates in a market unlike any other in the country. The patient base is enormous, but so is the provider density — and the geography compresses everything into a radius measured in blocks, not miles. A practice in Park Slope isn't competing with a practice
Read the guide →