Viotto Insights

Real data from real healthcare marketing campaigns

What works, what doesn't, and what independent practice owners need to know about getting found by the patients searching for them.

363 guides published · more added daily

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Google Ads· allergy immunology

Google Ads for Allergy: What Actually Drives Booked Patients

Most allergy practices sit in a strange middle ground for paid search. You're not emergency medicine — nobody's Googling "allergist open now" at 2 AM with anaphylaxis (they're calling 911). But you're not purely elective either. Your patients are chronic-recurring, insurance-heav

7 min readJune 9, 2026

Google Ads· addiction medicine

Google Ads for Addiction Medicine: What Actually Drives Booked Patients

Addiction medicine has a demand character unlike almost any other healthcare vertical. The patient — or more often, a desperate family member — is searching in crisis. They are not comparison-shopping elective procedures over weeks. They need an answer today, sometimes tonight. T

7 min readJune 9, 2026