Real data from real healthcare marketing campaigns
What works, what doesn't, and what independent practice owners need to know about getting found by the patients searching for them.
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Local SEO for Ketamine Therapy: Winning the Map Pack and Google Business Profile
Ketamine therapy operates in a demand environment unlike almost any other clinical service. The patient is typically cash-pay, has already failed multiple treatment lines, and is actively researching providers online with a mix of hope and skepticism. They are not being referred
Local SEO for Concierge / DPC: Winning the Map Pack and Google Business Profile
The demand character of concierge and direct primary care is unlike anything else in medicine. You're not capturing emergency searches. You're not competing for insurance-routed referrals. You're selling a relationship — a membership — to a cash-pay patient who is actively shoppi
Local SEO for Allergy: Winning the Map Pack and Google Business Profile
Allergy practices operate in a demand environment that looks nothing like most medical verticals. The patient base is split between acute-panic parents ("my kid broke out in hives after eating peanuts what do I do") and chronic-recurring adults managing immunotherapy cycles that
Local SEO for Addiction Medicine: Winning the Map Pack and Google Business Profile
Addiction medicine operates on crisis timing. The person searching at 2 AM isn't comparison-shopping elective procedures — they're in withdrawal, watching a family member spiral, or trying to figure out if they can start treatment before work on Monday. That urgency shapes everyt