Solar Marketing
When a homeowner finally decides to go solar, they Google 'solar company near me' and call whoever looks trustworthy and answers first. Be that installer.
Going solar is a big, researched decision — and the job usually goes to the installer who's easy to find, easy to trust, and quick to answer. With Viotto, seven AI marketing experts make your marketing convert — you make the decisions, and you're up and running the same day.
Win the homeowner before the first panel ever goes up — with a Google presence that earns the call.
Most homeowners spend weeks researching solar before they ever pick up the phone. They compare a few local installers on Google, read the reviews, and reach out to the ones that look established and answer fast. The installer who's easy to find and quick to respond gets the site assessment — the rest never get the chance to quote. Viotto builds your presence around exactly how people choose a solar company, so you're the one they call.
- Homeowners vet solar installers carefully — Viotto makes you the established, trustworthy, easy-to-find choice when they're ready to commit
- Proximity, reviews, and a strong local presence win the click — Viotto puts you at the top of the local pack for the searches that matter
- The inquiry that comes in after hours goes to whoever answers — Viotto's AI receptionist and instant web-form callback capture it while competitors let it sit
Specific systems. Specific neighborhoods. Specific decisions.
Own the pages homeowners are actually searching — then have Google serve them up.
When someone searches for rooftop solar installation, a battery backup, or a home EV charger, they're not browsing — they're ready to book a site assessment. You direct it, your AI team builds it, and your market is analyzed daily: dedicated, high-converting pages for every service you offer and every area you cover, so you show up whether someone wants panels installed downtown or a battery added out in the suburbs.
- Service pages for solar panel installation, battery storage, EV charger installation, system repair, maintenance, and panel removal-and-reinstall — built automatically
- Location pages targeting every neighborhood and zip code you serve
- Review and trust signals woven into every page so homeowners feel confident with a company working on their roof and electrical panel
Nobody types 'residential photovoltaic solutions' into Google. Here's what they actually search.
Homeowners search the way they'd describe it to a neighbor — plain, local, and tied to the decision they're weighing. Viotto matches that language, so you're the solar company they find at the exact moment they're ready to move.
- 'solar panel installation near me'
- 'best solar company near me reviews'
- 'cost to install solar panels [city]'
- 'add battery backup to existing solar'
- 'solar panels not producing power'
- 'home ev charger installation near me'
Simple, flat pricing — one new customer covers it
Viotto runs $299 to $999 per month depending on the plan, with a 14-day free trial so you can see it working before you pay. No contracts, no setup fees, no per-location gouging — just a platform you control.
- Organic — $299/mo: wins your Map Pack, publishes monthly Google Business Profile posts, and manages your reputation with automatic Google review requests to every customer — all on the website you already have, no rebuild.
- Pro — $599/mo (most popular): everything in Organic, plus a custom website built in ~48 hours, an after-hours AI receptionist and chatbot, instant web-form callback, on-page SEO, and compliance-screened SEO articles published to your site on a steady cadence.
- Growth — $999/mo + ad spend: everything in Pro, plus Google and Meta ad management run end-to-end and tuned monthly, with consolidated billing.
This isn't a generic marketing tool with a solar skin on it.
Viotto is built for local service businesses that win on the local search and the trusted first impression. Every template, every page, every conversion element is designed around how homeowners actually research and choose a solar company — carefully, mobile-first, and comparing a few names side by side. You set it up yourself and you're up and running the same day — no agency calls, no 90-day onboarding, no waiting on someone else to update your site.
- Self-service setup — up and running the same day
- Built specifically for local, high-consideration home-services marketing
- Your site, your brand, your control — always
Frequently asked questions
I already have a website. Do I need to replace it?
No. Viotto can work alongside your existing site or replace it entirely — your call. The pages it builds are designed to capture local search traffic and turn it into booked site assessments, which is where most solar websites fall short regardless of how they look.
How is this different from hiring a marketing agency?
Agencies charge $2,000 to $5,000 a month, lock you into contracts, and you're waiting on someone else's timeline. Viotto gives you the same output — optimized service pages, local search presence, review growth, conversion-focused design — for a flat fee you control. No calls. No proposals. No waiting.
Will this work if there are a ton of other solar installers in my area?
That's exactly when it works best. More competition means homeowners have more names to compare, which means the installer with the strongest local search presence and the most reviews earns the call. Viotto is built for exactly that fight.
How long before I start seeing new customers from this?
Most businesses start seeing increased local search visibility within the first few weeks. Inquiries and booked site assessments typically follow within 30 to 60 days — depending on your market — and compound from there as your pages and reviews gain authority.
See what Viotto can do for your solar business
Start your 14-day free trial with your industry pre-selected. Up and running the same day — then it runs itself, bringing you customers while you do the work.
14-day free trial. Full platform access. Cancel anytime.